New Public Management and institutional virality: the contribution of influence marketing to the adoption of e-services
Détails de la publication
Journal
International Journal of Scientific Research and Innovative Studies
Numéro
Vol. 4 No. 4 (2025): Scientific Research and Innovative Studies
Pages
1-11
Date de publication
2025-08-30
Langue
EN_US
Auteurs
El Mahdi Juiher, Hmad Ouaddi, Anass Guerguer